This book is an essential tool for your freelancer reference library. It looks at the business and marketing side of your newly chosen career. It takes the basic concepts of a traditional business model, and applies them to a freelance career. It provides a great foundation for thinking of your talents in terms of a real business. The book is filled with helpful exercises to help you define your target audience, marketing approaches, client relations and how to sell your services to your clients. Ilise Benum also provides tips and tricks in her newsletter from her business site, www.marketing-mentor.com

I have also interviewed Ilise Benum on my radio show Freelancer Forum - "How To Build a Well Oiled Machine". You can listen to the podcast anytime!