ONLINE SEMINAR: Cold Calling is the Brussels Sprouts of Marketing  With Ilise Benum and Colleen Wainwright April 28th 7- 8 pm (EST)

Done wrong, cold calling is every bit as loathsome as the vegetable we all grew up hating. But just as with the humble sprout, if you approach it the right way, not only will you enjoy the benefits to your business from reaching out to total strangers, you'll actually come to enjoy the process itself. Marketing pros Ilise Benun of Marketing Mentor and Colleen Wainwright aka (“the communicatrix”) will teach you how to make this invaluable tool work for you via stories, role-playing, and actionable information.    Want a preview? Listen to an audio tidbit.

Register online now

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About the Presenters:

Ilise Benun speaks about marketing throughout North America and is the author of several books, including The Designer’s Guide to Marketing and Pricing (HOW Design Books, 2008), Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006), and The Art of Self Promotion (Marketing Mentor Press, 2007). She is the co-founder of Marketing Mentor and works closely with freelancers to grow their businesses. She has been featured in national newspapers and magazines such as The New York Times, The Washington Post, Toronto Globe and Mail, Inc. Magazine, Essence, and Working Woman.

Colleen Wainwright is an L.A.-based writer-speaker-consultant (and erstwhile designer) who started calling herself "the communicatrix" when she hit three hyphens. In her previous life as a full-timer, she wrote ads for Y&R New York, DDB Chicago, and the now-defunct Bayer Bess Vanderwarker in Chicago, although it was not until she became a freelancer that she scored the ultimate coup—writing a Wheaties campaign for Michael Jordan, which is reason enough for quitting your day job.